Exclusive: Ex-BharatPe Cofounder Shashvat Nakrani In Talks To Join Luxury For You As Cofounder

New Delhi, India Jul 7, 2026 ALN: Shashvat Nakrani, cofounder and former Chief Operating Officer (COO) of BharatPe, is reportedly in discussions to join the Dubai-based luxury ecommerce platform Luxury For You as its cofounder and CEO. This potential move is seen as a significant step not only for Nakrani but also for Luxury For You, which is currently in the process of raising a new round of funding to support its growth initiatives. This development is noteworthy considering the competitive landscape of the luxury ecommerce sector, which has seen a surge in demand due to changing consumer behaviors and preferences.

Luxury For You was established in 2024 by Kuldeep Singh Ahluwalia, a former executive at McKinsey, and Vaibhav Singh, who previously worked with WAHL. The platform is designed to provide consumers with access to authentic global luxury inventory, catering to a niche market that seeks high-end products. The startup differentiates itself by offering exclusive membership discounts to its paid members, which is intended to enhance customer loyalty and encourage repeat purchases. The membership model reflects a growing trend in ecommerce, where brands seek to create a community around their products and foster long-term relationships with consumers.

Since its launch in September of the previous year, Luxury For You has been operating primarily within the United Arab Emirates (UAE) and has established an offline experience center in Dubai. This physical presence allows customers to engage with products directly, which can be particularly important in the luxury market where tactile experiences often drive purchasing decisions. The ability to touch, feel, and try luxury goods is a significant factor for consumers, especially when making high-value purchases. Although the platform currently allows Indian users to place orders, the potential appointment of Nakrani is strategically aimed at facilitating its expansion into the Indian market, which is seen as a burgeoning opportunity for luxury ecommerce.

Nakrani's extensive experience at BharatPe, where he played a pivotal role in scaling the fintech unicorn, is expected to be a significant asset for Luxury For You. An alumnus of the Indian Institute of Technology (IIT) Delhi, Nakrani co-founded BharatPe in 2018 while pursuing his studies in textile technology. His journey with BharatPe saw him rise through the ranks, culminating in his appointment as COO in March 2023. However, he transitioned away from his executive role in May of the same year, moving into an advisory position. During this transition, Nakrani expressed a desire to explore new ideas and embark on fresh ventures, making his potential role at Luxury For You a fitting next step. His background in technology and operations could provide a fresh perspective to the luxury ecommerce landscape.

According to an internal document, Luxury For You is looking to leverage the fresh funds it is currently negotiating to bolster its technology infrastructure and enhance customer acquisition strategies. The platform's strategic focus includes developing a robust technology and supplier infrastructure that connects Indian consumers directly to global luxury inventory. This approach emphasizes key concepts such as zero inventory, supplier integrations, authenticity, and assortment depth, which stand in contrast to traditional retail models that often rely on holding significant stock. By adopting a zero-inventory model, Luxury For You can reduce overhead costs and enhance operational efficiency, which is crucial for maintaining competitive pricing in the luxury market.

To combat the issue of counterfeit products—a significant concern in the luxury market—Luxury For You employs Near Field Communication (NFC) authentication. This technology helps ensure that products are genuine and reduces the circulation of counterfeit goods, which can undermine brand integrity and consumer trust. The platform claims to provide access to over 1,200 global luxury brands and boasts an impressive catalog of approximately 250,000 stock-keeping units (SKUs). Furthermore, it reports an average order value of $717 (approximately ₹68,070) with a contribution margin of 41.3%, indicating a healthy business model that could attract investors. This focus on authenticity and quality assurance is vital in a market where consumers are increasingly concerned about the legitimacy of luxury goods.

As Luxury For You positions itself in the competitive landscape of luxury ecommerce, it faces challenges from established platforms such as FarFetch and Mytheresa, which already have a strong foothold in the market. In India, the competition is further intensified by local players like Ajio Luxe, Tata CLIQ, and Aditya Birla Fashion and Retail’s The Collective, all of which are vying for the attention of affluent consumers looking for luxury goods. The entry of Nakrani, with his proven track record in scaling operations and driving growth, could provide Luxury For You with a competitive edge in this crowded marketplace. His experience in navigating the complexities of the fintech sector could also provide insights into optimizing payment solutions and enhancing the overall shopping experience for consumers.

The implications of Nakrani's potential appointment extend beyond just operational leadership. His experience in a high-growth environment like BharatPe could help Luxury For You navigate the complexities of scaling a luxury ecommerce business, particularly in a market like India that is characterized by diverse consumer preferences and varying levels of digital adoption. Furthermore, his insights into fintech could be instrumental in integrating payment solutions that enhance the customer experience and streamline transactions. As the luxury ecommerce sector continues to evolve, having a leader with a strong background in technology and innovation could be a significant advantage.

In conclusion, the discussions surrounding Shashvat Nakrani's potential role at Luxury For You highlight the dynamic nature of the ecommerce landscape, particularly within the luxury segment. With the rise of digital shopping and the increasing demand for authentic luxury products, platforms that can effectively connect consumers with global brands while ensuring product authenticity are likely to thrive. Nakrani's involvement could be a pivotal factor in Luxury For You's efforts to establish a strong presence in both the UAE and Indian markets, ultimately shaping the future of luxury ecommerce in the region. As the company prepares to embark on this new chapter, stakeholders will be watching closely to see how Nakrani's leadership could influence the trajectory of Luxury For You and its ability to capture a share of the growing luxury ecommerce market.