Nawaz Sharif Launches PML-N Election Campaign in AJK

Islamabad, Pakistan Jul 21, 2026 ALN: The Pakistan Muslim League-Nawaz (PML-N) formally commenced its election campaign in Azad Jammu and Kashmir (AJK) on Tuesday, with party leader Nawaz Sharif addressing a gathering of supporters in the regional capital, Muzaffarabad. This marks a significant moment for the PML-N as it seeks to solidify its political presence in the region ahead of the upcoming elections.

The elections in AJK, which were originally scheduled for July 27, have been rescheduled to occur in three division-wise stages, starting on July 27 and concluding on August 10. This adjustment in the election timeline is indicative of the dynamic political landscape in the region, where various parties are vying for influence and power.

Nawaz Sharif, who has previously served multiple terms as the Prime Minister of Pakistan, emphasized his long-standing connection to the people of Muzaffarabad, expressing that he had missed being among them for several years. His return to the region is seen as a strategic move to rally support for the PML-N, particularly as the party aims to regain ground in a region that has historically been a stronghold for them.

During his speech, Nawaz Sharif expressed his deep affection for the people of Kashmir, highlighting the lack of a motorway connecting Kohala to Muzaffarabad. He proposed the construction of a scenic motorway along the Jhelum River, which he believes would significantly enhance connectivity and promote economic development in the region. "A most beautiful motorway should be constructed along the Jhelum River from Mansehra to Muzaffarabad, and from Muzaffarabad to Mirpur," he stated, underlining the importance of infrastructure development in AJK.

The former Prime Minister also reflected on his previous tenure, recalling that he had approved a comprehensive development plan for AJK when Raja Farooq Haider was the Prime Minister of AJK during his last term in office. This historical reference serves to remind the audience of the PML-N's past contributions to the region and sets the stage for their current campaign promises.

Nawaz emphasized that he does not differentiate between AJK and the provinces of Pakistan, stating, "AJK is as dear to me as Punjab is. It is my second home." This sentiment is likely to resonate with voters who appreciate a leader that values their region equally with the more populous provinces of Pakistan.

Reiterating his emotional connection with the people, Nawaz remarked, "I know you love me. I love you too. The people of Muzaffarabad always want to hear this from me." Such expressions of mutual affection are typical in political rallies, where leaders aim to forge a personal bond with their constituents.

As part of his vision for AJK, Nawaz Sharif declared that Muzaffarabad should be transformed into the most beautiful city in Pakistan. He urged Maryam Nawaz, the Chief Minister of Punjab, to replicate the developmental initiatives she is implementing in Punjab in AJK. "Whatever CM Maryam is doing in Lahore and other cities of Punjab should also be 'copied' in Muzaffarabad and other cities of AJK," he asserted, suggesting a transfer of successful governance strategies across provincial lines.

Nawaz also made a symbolic gesture, likening Maryam's visit to Muzaffarabad to that of a guest bringing gifts to a host. He encouraged her to present the people of Muzaffarabad with the same care and attention. This metaphor illustrates the PML-N's intention to approach governance with a spirit of service and generosity.

He assured the audience that the PML-N’s manifesto was comprehensive and promised that if they were victorious in the elections, they would resolve all pressing issues facing the region. This commitment to accountability was further emphasized when he warned party leadership in AJK that he would return every three months to monitor the implementation of their promises. "If we win the election, I will come after every three months, and will visit each and every street with the prime minister," he stated, reinforcing his dedication to active governance.

Nawaz also highlighted his previous tenure's financial contributions to AJK, claiming that he had doubled the budget during his time as Prime Minister. He went a step further in his promises, asserting, "We will not double it this time; we will increase this by 10 times." This ambitious pledge is indicative of the PML-N's strategy to appeal to voters through promises of substantial financial support and development initiatives.

In a bid to address the region's infrastructure and healthcare needs, Nawaz announced the introduction of at least 10 green buses in Muzaffarabad within the next few days, along with plans to bring in 12 mobile hospitals. He acknowledged the inadequacies in health and emergency facilities in AJK, which have been longstanding issues for the residents. By addressing these critical needs, the PML-N aims to position itself as a party focused on the welfare of the people.

Moreover, Nawaz Sharif took the opportunity to criticize the governments that have ruled AJK since the PML-N's last tenure, accusing them of failing to deliver tangible results and resorting only to “sloganeering and inciting people’s emotions.” This critique serves to differentiate the PML-N from its political rivals, portraying them as a party with a proven track record of governance and development.

The PML-N has already announced its candidates for 37 of the 45 constituencies in the AJK Legislative Assembly, indicating a well-structured approach to the elections. This early announcement of candidates suggests that the party is keen to establish a strong presence and mobilize support ahead of the elections.

‘Never-ending relationship’

In a parallel address, Chief Minister Maryam Nawaz emphasized the familial bond between the people of Kashmir and Pakistan, declaring that their relationship is “never-ending.” This statement reflects the PML-N's narrative that frames AJK not just as a political entity but as an integral part of Pakistan's national identity.

Maryam also commented on the current challenges faced by AJK, suggesting that if Nawaz Sharif were in power, the region would not be grappling with these issues. This assertion is a direct appeal to voters who may be disillusioned with the current government and looking for a change in leadership.

She recounted the PML-N's performance during the 2021 elections in AJK, where she claimed the party had won 17 seats compared to the Pakistan Tehreek-e-Insaf , which secured only three. However, she alleged that then-Prime Minister Imran Khan ordered a manipulation of the voting results, effectively stealing the PML-N’s mandate. This claim of electoral injustice serves to galvanize support for the PML-N as they seek to reclaim their political standing in AJK.

As the PML-N gears up for the elections, the stakes are high. The party's ability to connect with the electorate, address local issues effectively, and present a clear vision for AJK will be crucial in determining the outcome of the elections. The upcoming electoral battles in AJK will not only shape the future of the region but may also have broader implications for the political landscape in Pakistan as a whole.