Truth Social's parent company introduces a new API service for institutional clients, providing real-time access to posts from influential accounts, including Donald Trump.
Washington DC, United States Jul 17, 2026 ALN: Wall Street banks and trading firms will soon receive President Donald Trump’s musings within milliseconds, as the parent company of Truth Social announced a new service on Thursday that’s targeted toward paying institutional clients. This development marks a significant step for Truth Social, which has been in operation since 2022, and highlights the platform's growing influence in the realm of social media and financial markets.
Trump Media & Technology Group, the company behind Truth Social, will launch a licensed data feed, which it’s calling Truth API, to deliver “the fastest access” to posts from the platform’s top 10 most-influential accounts for paying customers. The Sarasota, Florida-based company, which counts the president’s family as its largest shareholders, has already signed up customers ahead of an expected launch of the new service on August 1, according to a statement. This move is expected to attract significant interest from financial institutions eager to capitalize on real-time information that could influence market movements.
APIs, or application programming interfaces, are a common offering among other social-media platforms like X (formerly Twitter) and Reddit. These APIs allow developers to access specific data from the platforms, and in this case, hedge funds and other Wall Street firms will pay for these feeds in an effort to gain an edge on market-moving information posted by users before it’s available online, as noted by CNBC. The introduction of Truth API underscores the importance of social media as a tool for financial analysis and trading strategies, particularly in a landscape where information can be a significant driver of stock prices.
“Markets already move on Truth Social posts,” Kevin McGurn, interim CEO of Trump Media & Technology Group, stated in the announcement. “Truth API delivers a direct, licensed, real-time feed of the platform’s most market-moving Truths.” This assertion reflects the growing recognition of social media's role in shaping market sentiment and the potential for platforms to influence investor behavior.
Though the announcement didn’t specifically mention the president, he’s by far the most popular account on Truth Social, boasting 12.9 million followers. Other members of his administration with large followings and who are frequent posters include Vice President JD Vance, FBI Director Kash Patel, and Health Secretary Robert F. Kennedy Jr. The prominence of these accounts indicates that Truth Social has become a significant platform for political discourse and engagement, particularly among Trump supporters and those interested in conservative viewpoints.
A spokesperson for Trump Media & Technology Group didn’t immediately respond to a request for comment regarding the companies that have already signed up for the service, nor the cost. McGurn told Axios that customers include financial news organizations and high-frequency trading firms, without specifying the names. This lack of transparency raises questions about which entities are gaining access to potentially market-moving information, and how they might leverage that information in their trading strategies.
Of course, the information is already available, albeit via clunkier—and potentially slower—methods. Firms have been scraping this information for months, which McGurn told Axios is in violation of the company’s terms of service. “We’re going to create a lot of friction for those folks that aren’t coming to us directly,” he told the outlet. This statement suggests that Truth Media is taking a proactive approach to protect its content and monetize its data, which could have implications for how other platforms manage their information in the future.
Truth Social launched in 2022, and the president’s use of his go-to social media platform has come under scrutiny during his second term. Trump’s overnight posting frenzies will sometimes see him firing off several dozen posts in a matter of hours. Critics argue that this behavior can lead to market volatility, especially when the posts pertain to sensitive topics such as economic policy or corporate performance.
Now that information will be available to Wall Street nearly instantaneously. Truth Social has “become the de facto presidential press room,” as Virginia Canter, an ethics attorney with Democracy Defenders Fund, a nonprofit organization that has been critical of the Trump administration, told CNBC. This characterization highlights the unique role that Truth Social plays in the dissemination of information directly from the president, which could have implications for transparency and accountability in governance.
Truth Social is frequently the first place that Trump will post about key geopolitical decisions, including about the war with Iran or regarding tariffs. What’s more, he frequently name-drops companies and weighs in on the performance of the stock market. This behavior raises ethical questions about the intersection of social media, politics, and finance, particularly regarding the potential for conflicts of interest and the influence of personal investments on public statements.
An investigation by CNN found that the president has promoted more than 20 companies on his Truth Social account—including the likes of Nvidia, U.S. Steel, Eli Lilly, Apple, and Tesla—mere days before he bought shares of those companies. The outlet, however, didn’t find any evidence that Trump has posted about specific companies to boost his portfolio. This finding underscores the complex relationship between political figures and the financial markets, and the challenges in regulating such interactions to prevent market manipulation.
Truth Social is intended to be “a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations,” according to Truth Media. However, it has yet to lure people away from other social media platforms and sees only a fraction of the traffic of competitors. The platform's struggle to attract users points to the challenges faced by niche social media platforms in a crowded market dominated by established players.
Facebook led June traffic with more than 9 billion visits, followed by Reddit and X with about 5 billion and 4 billion visits, respectively, according to figures from Semrush, a comprehensive digital marketing and SEO tool suite. By comparison, Truth Social received only 10.5 million visits in June, a 13% decrease from its May traffic, according to Semrush. This decline in traffic raises concerns about the platform's long-term viability and its ability to sustain a user base that can justify its business model.
What’s more, Truth Media has struggled since its public-market debut in 2021, and the stock is down more than 90% since its all-time high. This significant drop in stock value indicates a loss of investor confidence and highlights the volatility associated with companies tied to political figures and controversial platforms. The financial struggles of Truth Media may influence its strategic decisions moving forward, particularly as it attempts to navigate the competitive landscape of social media.
By selling faster access to posts from the president and other influential accounts, the company is trying to establish a new, recurring revenue stream. “We expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders,” McGurn said. This statement reflects the company's strategy to capitalize on its unique position in the market and leverage its data to generate income.
Even so, the announcement failed to rouse much excitement among investors. Shares of Trump Media fell 0.5% on Thursday amid a broader market decline. This reaction from the market suggests that investors may remain skeptical about the long-term prospects of Truth Media and its ability to turn a profit in a challenging economic environment. As the company moves forward with the launch of Truth API, it will need to address these concerns and demonstrate its capacity for growth and sustainability in the competitive social media landscape.
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