PM Modi Highlights India's Youth as Socially Conscious and Duty-Driven

New Delhi, India Aug 2, 2026 ALN: Prime Minister Narendra Modi on Sunday highlighted the commitment of the new generations towards eradicating the problem of drug addiction from society, reaffirming his belief that the youth of India is “aware, socially conscious, and serious about their duties.” His remarks were made during the launch of the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’, an initiative aimed at inspiring young people across the country to actively participate in the mission to build a drug-free India.

The issue of drug addiction has become increasingly pressing in India, with various studies indicating a rise in substance abuse among the youth. The National Drug Dependence Treatment Centre (NDDTC) has reported alarming statistics regarding the prevalence of drug use in the country, especially among young adults. This growing concern has prompted the government to take significant steps to address the problem and promote a healthier lifestyle among its citizens.

Drug addiction not only affects the individuals who are directly involved but also has broader implications for families, communities, and society at large. The rising incidence of drug-related issues has led to increased crime rates, economic instability, and social disintegration in various regions. The government recognizes that the youth, who represent the future of the nation, are particularly vulnerable to these challenges. By focusing on this demographic, the initiative aims to foster resilience and awareness among young people, equipping them to make informed choices and resist the pressures of substance abuse.

The ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’ campaign began as a nationwide Jan Bhagidari (people’s participation) movement, led by MY Bharat youth volunteers. The initiative's primary objective is to unite the youth of the nation in a collective effort against substance abuse, while also supporting the broader goal of achieving a Viksit Bharat (Developed India) by the year 2047, coinciding with the centenary of India's independence. This long-term vision is not only about economic growth but also encompasses social well-being, health, and education, which are fundamental to creating a prosperous and inclusive society.

During the launch event, PM Modi emphasized the importance of mental and physical health for the youth as the country progresses towards its developmental goals. He stated, “We are gathered here for a great and important resolution… This initiative is for an individual, family, society, and most importantly, for the country… When the country is moving forward towards the resolution of Viksit Bharat, then the country’s youth must be mentally and physically healthy and away from the problem of drugs.” This statement underscores the government's recognition of the critical role that youth play in shaping the future of the nation. By promoting mental and physical wellness, the initiative seeks to create a generation that is not only drug-free but also equipped to contribute positively to society.

The Prime Minister also highlighted the cultural and spiritual dimensions of the initiative. He noted that last year, the project was launched from the holy land of Kashi as a pilot project. He remarked, “Therefore, in addition to scientific clarity, it also possesses spiritual energy, the blessings of saints, and cultural heritage. It also embodies the cultural dedication that has rejected addiction for centuries.” This connection to India's rich cultural heritage emphasizes the holistic approach being taken to combat drug addiction, combining modern scientific understanding with traditional values. By integrating cultural narratives and spiritual teachings into the campaign, the government aims to resonate with the youth on a deeper level, fostering a sense of identity and belonging that can steer them away from substance abuse.

As part of this initiative, PM Modi mentioned that a significant number of spiritual organizations have come together to support the campaign. He pointed out that these institutions have adopted the Kashi Declaration, which outlines a five-year roadmap for a drug-free India. This declaration was adopted in July 2025 during the Youth Spiritual Summit held in Varanasi, indicating a long-term commitment to addressing the issue of substance abuse. The involvement of spiritual organizations not only adds credibility to the campaign but also mobilizes community resources and networks that can effectively reach out to young people.

In his address, PM Modi referred to the youth as the “Amrit peedhi” or the “nectar generation,” emphasizing their potential to lead the country towards the resolution of Viksit Bharat by 2046. He stated, “In the next 20-25 years, you will give a direction to your lives. You will be the ones who will take India towards the resolution of Viksit Bharat till 2046, and you will be the ones sitting at the top of the peak, fully savouring the fruits of that achievement.” This statement reflects the optimism the Prime Minister has regarding the capabilities of the younger generation and their role in national development. By framing the youth as leaders of tomorrow, the initiative seeks to empower them to take ownership of their future and make choices that align with their aspirations and the nation's goals.

To engage the youth in this initiative, PM Modi outlined various activities that will be organized under the campaign, including sports events, walkathons, meditation sessions, cultural programs, and awareness campaigns. These activities are designed to promote a drug-free lifestyle while also fostering community spirit and participation. The campaign will feature weekly activities every Sunday across the country, aimed at raising awareness and encouraging public involvement in building a drug-free society. Such community-driven initiatives are vital as they not only provide a platform for youth engagement but also create a sense of camaraderie and collective responsibility among participants.

The campaign aligns closely with Prime Minister Modi’s broader vision of a ‘Nasha Mukt Bharat’ (Drug-Free India) and seeks to strengthen the national resolve towards achieving the goals of Viksit Bharat 2047 through public participation. The central message of the initiative, according to the campaign organizers, is that “drug-free youth are the greatest strength of Viksit Bharat.” This message aims to resonate with young citizens across India, encouraging them to take active steps towards creating a healthier and drug-free society. By instilling a sense of pride in being drug-free, the campaign hopes to shift societal norms and values, making sobriety an aspirational lifestyle choice among the youth.

Moreover, the initiative reflects a growing recognition of the need for comprehensive approaches to tackle drug addiction, which has been a longstanding issue in many parts of the country. Various states have reported increasing cases of drug-related problems, prompting local governments to implement their own measures to combat this crisis. The central government’s initiative aims to complement these state-level efforts by providing a unified national framework for addressing drug addiction. This collaborative approach is essential, as drug abuse is often a multifaceted issue that requires coordinated responses from various stakeholders, including government agencies, non-profit organizations, educational institutions, and community groups.

In conclusion, the launch of the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’ represents a significant step towards mobilizing the youth of India in the fight against drug addiction. By fostering a sense of duty and social consciousness among young people, the initiative aims not only to tackle the immediate challenges posed by substance abuse but also to empower the next generation to contribute positively to the nation’s development. As PM Modi aptly noted, the energy, creativity, and talent of the youth are essential for realizing the vision of a developed India by 2047, and a drug-free society is a crucial component of this vision. The success of this initiative will depend on the active participation of young people and their ability to inspire their peers to join the movement, ultimately leading to a healthier and more prosperous future for all.