Stephen Dubner, known for the Freakonomics franchise, is launching a self-financed talk show called 'Better in Person,' aiming for depth in conversations.
New Delhi, India Jul 8, 2026 ALN: Stephen Dubner, the journalist, podcaster, and bestselling author behind the Freakonomics franchise, is stepping in front of the camera with a self-financed TV-style talk show. Dubner is best known for his role as the host of the âFreakonomics Radioâ podcast, which has garnered a substantial following since its inception. His new venture, titled âBetter in Person,â promises to bring a fresh approach to the talk show format, emphasizing depth and substance over the speed and spectacle that often dominate contemporary media.
âBetter in Personâ is described as an indie TV talk show that aims to facilitate meaningful conversations that are often missing from todayâs media landscape. With the increasing prevalence of rapid-fire interviews and sound bites, Dubnerâs show seeks to carve out a space for in-depth discussions that allow guests to share their insights, experiences, and perspectives in a more relaxed and intimate setting. New episodes are slated to drop on Tuesdays starting July 14 on the Freakonomics Radio Network YouTube channel, marking a significant moment in Dubner's career as he transitions from audio to video.
The format of âBetter in Personâ is designed to create a welcoming and informal atmosphere. Dubner invites guests into his New York City home, but the conversations extend beyond the confines of a traditional studio. Some of the most revealing moments occur in various settings, such as a chefâs kitchen, a booksellerâs store, a musicianâs rehearsal space, and even on a basketball court, where a comedian works out his demons. This diverse range of locations not only adds visual interest but also contextualizes the discussions, allowing guests to engage with their environments in a way that enhances the conversation.
Dubnerâs approach to hosting is rooted in his belief that people are eager for substance. He noted, âWhen I started the Freakonomics podcast, I thought there was zero chance weâd someday be able to launder podcast money into making a TV talk show. Fifteen years later, Iâm convinced people are much hungrier for substance than the conventional wisdom says.â This statement reflects a broader trend in media consumption, where audiences are increasingly seeking out content that offers deeper insights and authentic engagement rather than superficial entertainment.
The first season of Dubnerâs show comprises 10 episodes, featuring a diverse lineup of guests that reflect his broad curiosity and interests. The guests span various fields, showcasing a range of expertise and experiences. Some notable guests include:
Dubner expressed his desire to truly understand his guests, stating, âIf âFreakonomics Radioâ is about how things work, âBetter in Personâ is about how people work.â This distinction highlights Dubnerâs commitment to exploring the human experience and the complexities that shape individual lives and societal dynamics.
Produced independently, âBetter in Personâ Season 1 was shot using six cameras, allowing for a dynamic viewing experience that captures the nuances of conversation. The set design was crafted by Charlap Hyman & Herrero, known for their innovative and aesthetically pleasing environments. Graphics for the show were designed by Pentagram, a leading design firm, while the theme music was composed by Michael Kiwanuka, adding a unique auditory element to the show.
The show will be available starting July 14, with new episodes released on Tuesdays. Viewers can watch on YouTube or listen on platforms like Apple Podcasts, Spotify, and SiriusXM. An audio-only version will also be available in the âFreakonomics Radioâ podcast feed, allowing fans of the podcast to engage with the content in a format they are already familiar with. Dubner aims to leverage the existing fanbase of âFreakonomics Radio,â which reaches 2.5 million unique podcast listeners monthly, along with additional audiences on 400 public radio stations and SiriusXM.
Stephen Dubnerâs career has been marked by a diverse range of experiences that have shaped his unique perspective. He began his journey as a child published in Highlights magazine, showcasing his early talent for storytelling. His passion for music led him to start a rock band that was signed to Arista Records, a notable achievement that reflects his creative inclinations. Dubner later transitioned to academia, earning an MFA at Columbia University, which further honed his writing skills.
His professional career includes stints at New York magazine and the New York Times, where he developed a reputation for his engaging writing style and insightful commentary. In 2005, he co-authored âFreakonomicsâ with economist Steve Levitt, a groundbreaking book that explored the hidden side of everything through the lens of economics. The book has sold millions of copies in numerous languages, establishing Dubner as a leading voice in the fields of economics and popular culture.
With âBetter in Person,â Dubner is set to explore deeper conversations that resonate with audiences eager for more substantive content. His commitment to meaningful dialogue and his ability to connect with a diverse range of guests position him to create a talk show that stands out in the crowded media landscape. As viewers increasingly seek out content that offers depth and authenticity, Dubnerâs show may well fulfill that demand, providing a platform for voices and stories that deserve to be heard.
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