Lower Subansiri District Discusses MY Bharat Initiative for Youth Empowerment

Itanagar, India Jul 29, 2026 ALN: ZIRO, 28 Jul: Lower Subansiri Deputy Commissioner Oli Perme, along with Zilla Parishad Chairperson (ZPC) Hibu Dumi and District Youth Officer (DYO) Shaffali Yadav discussed the deployment and impact of the Mera Yuva Bharat (MY Bharat) initiative across Lower Subansiri district, here on Tuesday.

The meeting served as a comprehensive planning session to transition the legacy of the Nehru Yuva Kendra Sangathan (NYKS) into the new, technology-driven MY Bharat framework, active from 2023 onwards. The NYKS has historically played a crucial role in youth development in India, focusing on empowering young people through various programs and initiatives. Established in 1972, NYKS has been instrumental in fostering leadership skills, social awareness, and community service among youth across the country. The shift to a more integrated and tech-savvy MY Bharat initiative is seen as a necessary evolution to meet the changing needs and aspirations of today's youth, particularly in the context of rapid technological advancements and the growing importance of digital literacy.

DYO Yadav detailed the vision of MY Bharat as a premier “phygital” organisation, harmonising physical grassroots engagement with digital accessibility to provide equitable opportunities to the district’s youth. The term "phygital" reflects a blend of physical and digital experiences, which is increasingly relevant in a world where technology and face-to-face interactions coexist. This innovative approach aims to ensure that youth in Lower Subansiri can access resources and opportunities regardless of their geographical location or socio-economic status. In a district where many young individuals may face challenges in accessing traditional educational and employment resources, the MY Bharat initiative seeks to bridge these gaps through a dual approach that combines on-the-ground activities with online platforms.

The DYO provided an in-depth overview of the core features accessible to youths aged 15-29 through their MY Bharat profiles. Key initiatives highlighted included experiential learning programmes (ELP), volunteers for Bharat modules, mega events, leadership builders, and creative engagement streams such as quiz, essay, and podcast competitions. These initiatives are designed to cultivate a diverse skill set among young people, preparing them for future challenges in a rapidly evolving job market. The focus on experiential learning, in particular, is intended to provide practical skills and real-world experiences that can enhance employability. As the job market continues to evolve with increasing automation and digital transformation, equipping youth with relevant skills becomes critical for their future success.

Additionally, plans were shared for the upcoming ‘My Bharat Mentors’ feature, which will directly connect local youths with experienced professionals for career and personal guidance. This mentorship program is particularly significant as it aims to bridge the gap between education and employment, offering young people insights and advice from those who have navigated similar paths. Mentorship can play a vital role in personal development, helping youths to build confidence, expand their networks, and make informed decisions about their futures. By connecting youth with mentors from various fields, the MY Bharat initiative aims to create a supportive ecosystem that encourages professional growth and personal development.

Based on suggestions provided by the DC, the meeting finalised the formation of the District My Bharat Advisory Council (DMBAC) to ensure multi-sectoral leadership and inter-departmental synergy. The advisory body, championed by the DC and the ZPC, will formally include the superintendent of police, district agriculture officer, district health officer, and local representatives from across Lower Subansiri district to guide youth-centric policies. This council is expected to foster collaboration among various sectors, ensuring that the needs and voices of youth are effectively represented in policy-making processes. By bringing together diverse stakeholders, the DMBAC aims to create a more holistic approach to youth empowerment in the district, recognizing that the challenges faced by youth often transcend individual sectors and require coordinated responses.

The meeting concluded with a unanimous pledge by all participating officials and local administration heads to drive district-wide enrollment on the MY Bharat portal, ensuring that every young citizen across Lower Subansiri can actively contribute to and benefit from this transformational national vision. This commitment underscores the importance of inclusivity in the initiative, as it seeks to engage a broad spectrum of young people, including those from marginalized backgrounds who may face additional barriers to participation. The focus on inclusivity is particularly important in a diverse country like India, where socio-economic disparities can significantly impact access to opportunities.

The MY Bharat initiative aligns with the broader national agenda of youth empowerment and skill development, as outlined in various government policies and programs. It seeks to address critical issues such as unemployment and underemployment among youth, which have been exacerbated by the COVID-19 pandemic. The pandemic has disrupted education and employment for many young people, highlighting the urgent need for initiatives that can support their recovery and growth. By providing a structured platform for skill development and engagement, MY Bharat aims to equip young people with the tools they need to thrive in a competitive job market, thereby contributing to national economic recovery and growth.

Moreover, the initiative reflects a growing recognition of the potential of youth as agents of change in their communities. By investing in their development, the MY Bharat initiative not only aims to improve individual outcomes but also to foster community resilience and social cohesion. Engaged and empowered youth are more likely to contribute positively to society, driving innovation and progress in their local contexts. This perspective aligns with global trends emphasizing the importance of youth engagement in sustainable development and community-building efforts.

In conclusion, the discussions held in Lower Subansiri mark a significant step towards implementing the MY Bharat initiative at the district level. The collaborative efforts of local officials and stakeholders are crucial for the success of this initiative, which has the potential to transform the lives of many young people in the region. As the program unfolds, it will be essential to monitor its impact and adapt strategies to ensure that it meets the evolving needs of the youth it aims to serve. The successful deployment of MY Bharat could serve as a model for similar initiatives in other districts, promoting a nationwide movement towards youth empowerment and engagement. The initiative's success may also encourage further investments in youth-focused programs, ultimately contributing to a more dynamic and resilient society.