Parithad Petampai, CEO of Muangthai Capital, emphasizes the vital role of microfinance in supporting Thailand's underserved communities amidst industry challenges.
Washington DC, United States Jul 13, 2026 ALN: Parithad Petampai wasnât sure heâd be ready to take over the CEO role at Muangthai Capital, Thailandâs largest microlender. Parithadâs parentsâhis father Chuchat Patcharachai and his mother Daonapa Petampaiâhad founded the company over three decades prior.
Last August, Parithad was catapulted into the position of CEO, after a court deemed Chuchat legally incapacitated.
âIâve been sitting next to my dad for almost twelve years, yet he didnât let me touch the wheel. I was always worried about how Iâd be able to drive the car,â Parithad told on the sidelines of Maybankâs Invest ASEAN Corporate Day in Singapore. âBut when the day came, it felt automatic.â
Chuchat passed away in April, just months after his son took over as CEO last August. Daonapa continues to serve as managing director, while Parithadâs brother Suksit sits on Muangthaiâs board of directors.
âItâs not easy,â Parithad admitted, pointing to generational differences between him and his parents. âMy mom is very traditional. It took me two years to convince her to allow workers to input information digitally, rather than writing everything on paper first!â
Chuchat and Daonapa founded the business in 1992 as Muangthai Leasing, a motorcycle financing operation. âWe came from a poor family,â Parithad explained. âMy grandparents were Chinese immigrants who moved to Thailand.â
The couple listed Muangthai on Thailandâs stock exchange in 2014, raising 3 billion Thai baht ($89.9 million) during its IPO. âBefore we IPO-ed, Muangthai only focused on Thailandâs central and northern areas,â Parithad said. âBut as the company matured and grew, we also moved into the eastern part of the country.â
Parithad joined his parentsâ company in 2015, following brief stints as an analyst at Goldman Sachs in London and Kasikornbank in Thailand.
The firm, renamed Muangthai Capital in 2018, now operates over 9,000 physical branches across Thailand. Muangthai ranks No. 295 on Southeast Asia's 500 list, with 2025 revenue of 30.74 billion Thai baht ($936 million).
When asked how he balances profitability and social aims at Muangthai, he answered, with some exasperation that he wasnât âthe kind of person who works for money.â
âIâm more of a person who enjoys the impact a role helps me to create. People donât really understand me sometimes,â he added.
Muangthai operates in Thailandâs booming microlending space, where financial firms provide small, short-term loans to people and businesses with limited access to capital. The countryâs microfinance market is expected to reach 273 billion baht ($8.2 billion) by 2027, according to the Asian Development Bank in 2023. Other notable Thai microlenders include the Srisawad Corporation and Thai Credit Bank.
Parithad said his company targets Thailandâs bottom 10%. âWithout our money, the people will struggle,â he explained. âFarmers will not be able to buy fertilizers, parents canât foot their childrenâs school fees, and those who run into accidents wonât be able to afford medical treatment for their wounds.â
Yet the microlending industry can be a problematic one. Microlenders offer loans at high-interest rates, averaging between 28% and 33% annually. Critics say the industry can send vulnerable borrowers into cycles of debt, and cause them to fall victim to further predatory lending, asset seizures, and forced labor.
The risk is especially clear in Thailandâs neighbor, Cambodia, where a booming microfinance industry has led to worrying levels of debt among borrowers. According to the Wall Street Journal, microfinance borrowers in Cambodia now owe over $3,900 on average, more than three times the median income. One in ten loans are more than 30 days overdue. A watchdog inside the World Bank, in a late June report, accused the industry of engaging in pressure tactics and paying insufficient attention to a borrowerâs ability to pay.
Parithad carefully pushed back against some of these criticisms about microfinance. âIf you want to create a large social impact, your business has to be profitable, but the profits must be capped at a moderate level,â he said.
âIn the long run, if our customersâ lives get better, instead of coming to Muangthai with a motorbike, they might come to us with pick-up trucks and bigger ticket itemsâso weâll grow together with them.â
Still, Parithad says some traditional sources of capital, like the Thai government and local banks, are wary of Muangthai and other microfinance providers. In March, the Bank of Thailand warned of rising financial costs for local micro-SMEs, which âincreasingly rely on nano-finance loansâ despite their high interest rates and credit risks.
âWe should be supported more by the Thai government,â Parithad said. âAll the support that we receive is from international organizations like the Asian Development Bank, International Finance Corporation, the German Investment Corporation and the Japan International Cooperation Agency.â
In September 2024, Muangthai issued a landmark $335 million social bond on the Singapore Exchange, where JPMorgan served as the sole global coordinator. âWhen we faced challenges in the Thai bond market, the help we received was from JPMorgan,â Parithad said. âWe also received lots of loans from foreign Japanese, Taiwanese and Chinese banks, but where were the Thai entities?â
âThose in my country see us as a threat.â
After years of political instability, analysts are more optimistic that a new government, led by Prime Minister Anutin Charnvirakul, might be able to pass new economic policies and revive the countryâs economy. Thailandâs benchmark SET Index is up by 28% year-to-date, ahead of markets in Malaysia, Vietnam and Singapore.
âWith a new prime minister, the stock market has shown confidence,â Parithad said. He also points to credit rating agency Moodyâs recent decision to upgrade Thailandâs credit outlook from negative to stable.
Heâs also optimistic that Thailand can benefit from the U.S.-China trade war, as trade gets diverted to new countries.
And Thailand could stand to gain as Beijing and Washington compete for friends. âAs the Chinese and Americans have conflict, Thailand can become the back door,â he said. âHopefully, the two superpowers will deploy more technology to my people, and we can earn more income.â
âSoutheast Asia will become one of the highlights of the world. Iâm excited to see how money will be deployed to this region, and how Chinese technology like EVs will impact people in my country.â
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