Hashim Group Expands Retail Network with New Hypermarket in Sharjah

Kuwait City, Kuwait Jul 27, 2026 ALN: The Hashim Group, a prominent name in the fast-moving consumer goods (FMCG) sector in the United Arab Emirates (UAE), has recently inaugurated its seventh hypermarket in Al Yarmook, Sharjah. This new facility was officially inaugurated by Sheikh Rashid bin Saqr Al Qasimi, marking a significant step in the company’s ongoing expansion efforts within the region.

The opening of the Al Yarmook hypermarket is a testament to Hashim Group's growth trajectory since its inception in 1979. Originally established as Hashim General Trading and Flour Mill, the company has evolved over more than four decades into a well-respected player in the FMCG space. The Group's success can be attributed to its unwavering commitment to product quality, customer service, and fostering long-standing relationships with both local and expatriate communities residing in the UAE.

Over the years, the Hashim Group has diversified its operations significantly, transitioning from a single flour mill to a multifaceted enterprise with various business divisions. These divisions include hypermarkets, supermarkets, flour mills, general trading, department stores, and specialized outlets for nuts and spices. This diversification not only showcases the Group's adaptability in a dynamic market but also its strategic foresight in catering to the diverse needs of consumers in the UAE.

The inauguration ceremony was attended by a host of dignitaries, including members of Hashim Group's leadership team. Key figures present included Chairman Mayankutty, Managing Directors Abdul Razak C. and Abdul Rauf C., and Director Hamza C. The event also saw the presence of Faizal A.K., the Manufacturing Director of Malabar Gold & Diamonds Group, alongside other notable members of the management team, employees, and customers. This gathering not only celebrated the opening of the new hypermarket but also underscored the importance of community engagement and collaboration in the retail sector.

The newly opened Al Yarmook branch has been meticulously designed to serve as a comprehensive shopping destination for residents of Sharjah and its surrounding areas. It boasts a diverse range of offerings, including freshly ground spices and pulses, an extensive selection of roastery products, fresh fruits and vegetables, fresh seafood, a dedicated butchery section, a hot food section, electronics, garments, and a live bakery—all available under one roof. This variety aims to meet the diverse needs of the community, providing convenience and quality for everyday shopping.

In addition to standard grocery items, the hypermarket features dedicated sections for premium herbal products and rare spices sourced from both the Arab region and international markets. This aligns with Hashim Group's established reputation for offering customized curry masalas, traditional spice blends, grain powders, and signature coffee blends, which are particularly popular among the diverse demographic of the UAE. The presence of these specialty items not only caters to the culinary preferences of the local population but also attracts expatriates who seek familiar tastes from their home countries.

During the inauguration, Mayankutty, the Chairman of Hashim Group, expressed his gratitude towards the community, stating, “Hashim Group has grown over the years because of the trust and support of our customers. The opening of our seventh branch in Al Yarmook is a proud moment for all of us. We remain committed to serving the Sharjah community with quality products, genuine value and the dependable service that has defined our journey since 1979. Looking ahead, we also plan to continue expanding our presence and serving more communities across the UAE.” This statement highlights the Group's focus on customer satisfaction and its strategic vision for future growth.

The inauguration of the Al Yarmook hypermarket is particularly significant as it reflects a broader trend of retail expansion in the UAE, a market characterized by rapid growth and increasing consumer demand. The UAE's retail landscape has undergone significant transformation in recent years, driven by factors such as population growth, urbanization, and an increase in disposable income among residents. As a result, consumers are increasingly seeking diverse shopping experiences that cater to their evolving preferences.

The retail landscape in the UAE is characterized by a competitive environment, with numerous players vying for market share. The success of Hashim Group can be attributed to its focus on quality and customer service, which are critical factors in retaining consumer loyalty in a crowded marketplace. Furthermore, the Group's ability to adapt to changing consumer preferences and its commitment to sourcing high-quality products have positioned it favorably against its competitors. This adaptability is particularly important in a market where consumer preferences can shift rapidly, influenced by trends, economic factors, and cultural dynamics.

As the UAE continues to develop as a major retail hub in the Middle East, the expansion of companies like Hashim Group is likely to play a significant role in shaping the future of the industry. The introduction of new hypermarkets not only enhances consumer choice but also contributes to job creation and economic growth within the region. The growing trend of hypermarket openings reflects the increasing consumer preference for one-stop shopping destinations that offer a wide range of products and services, making it easier for consumers to meet their shopping needs in a single location.

Moreover, the focus on local sourcing and the promotion of traditional products, such as spices and herbs, aligns with a broader movement towards sustainability and support for local economies. As consumers become more conscious of their purchasing decisions, retailers that prioritize quality and ethical sourcing are likely to gain a competitive edge in the market. This trend is particularly relevant in the UAE, where a significant portion of the population is composed of expatriates who value authentic products from their home countries.

In conclusion, the opening of Hashim Group's new hypermarket in Al Yarmook is a significant development for the company and the Sharjah community. It not only showcases the Group's commitment to expansion and quality but also highlights the evolving nature of the retail sector in the UAE. With plans for further growth and a focus on customer satisfaction, Hashim Group is well-positioned to continue its legacy as a trusted name in the FMCG industry in the UAE. The company’s ongoing commitment to innovation, quality, and community engagement will likely ensure its success in this competitive landscape, further solidifying its role as a key player in the region's retail market.